5 lessons every first time CMO should know
5 lessons every first time CMO should know! Alice de Courcy, CMO @Cognism goes through what she has learnt in her role as a first time CMO, including how to create predictable marketing growth formula, over indexing on bottom of the funnel content. accelerating learning by working with experts and more.
00:00 Intro
00:51 Do not move your buyers in market, they move themselves
01:37 The predictable growth formula
06:24 KPIs for each bucket objective
07:07 What metrics to track
08:07 What does success look like?
12:31 Content is not SEO and blog posts
13:14 3 types of content role in a modern B2B marketing organisation
16:39 Over index on BOFU content
19:07 Don't forget about your website
20:49 Make hiring your superpower
24:20 Be comfortable wearing multiple hats
27:26 Speed up learning and innovation by working with experts
33:03 Final thoughts
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About Cognism
Cognism is the leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide.
Cognism helps businesses connect and win their dream customers by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers.
Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement platforms, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers.
For more information on Cognism’s intuitive premium sales intelligence platform powered by world-leading data, compliance and targeting, please visit www.cognism.com.