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Franchise marketing tips from a top CMO on how to please your customers AND your franchisees

5 Views· 25 Jun 2024
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In Finance

Joel Goodsir, Head of Marketing at Inspirations Paint, describes some techniques to convince franchise owners to invest in and back your marketing strategy so that you can better serve your end customers.

Joel was ranked the #9 CMO in the CMO50 in 2020, and apart from his role at Inspirations Paint, Joel is also Chair of the University of Newcastle's External Advisory Board for Marketing.

If you like this clip, check out the full episode “23. How to generate growth by focusing on CX, loyalty and omnichannel marketing with Joel Goodsir” https://youtu.be/TFo6aZRujbU

Contact Joel Goodsir:

LinkedIn - https://www.linkedin.com/in/joelgoodsir/
Website - https://www.inspirationspaint.com.au/

Contact Growth Generators:

This podcast is brought to you by Growth Generators, a consulting firm that helps CMOs design and build modern marketing teams that drive growth.

Find out how Ty and Growth Generators can help you create the future-fit team you need to achieve your growth goals.


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About Lean Mean Marketing Teams:

In today’s fast-paced world, your team is your ultimate competitive advantage. Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

You’ll explore the dynamic team structures, agile practices, leadership and culture behind some of the world’s most successful brands and the teams driving their marketing. If you’re a marketer looking to enhance your leadership and boost your team’s capability, then this is your must-listen podcast.

Host Ty Hayes is an award-winning former CMO, turned business founder, who built and led the #1 Marketing Team in Australia (AMI Awards) and was ranked the #10 CMO in Australia (CMO50), whilst CMO for a global university.

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